The number 70 carries particular significance for Toyota's Land Cruiser. It is 70 years ago that the first Land Cruiser made its debut. Originally known as the Toyota BJ and intended for military use, this four-wheel-drive juggernaut quickly went on to earn an enviable reputation for its go-anywhere capability and rugged construction. The Land Cruiser name was coined in 1954 as the model expanded into the civilian market and went head-to-head with the British-built Land Rover.

Secondly, the number 70 refers to the long-running 70-series of Land Cruiser which comprises the 76 Station Wagon, 78 Wagon and 79 ‘bakkie’ or LCV. In celebration of the 70-year milestone Toyota SA is pleased to announce the release of a 70th Anniversary edition. The special edition model will be applied to the 79-series single- and double-cab variants.

The special edition model builds upon the core Land Cruiser credentials and adds a host of utility-boosting parts and visual enhancements to deliver a bespoke model true to the needs of the 'hardcore' Land Cruiser enthusiast. A unique 70-year emblem has been affixed to the exterior and also included on the durable cotton canvas seat covers, making the 70th edition instantly recognisable. The Toyota ellipse has been replaced by prominent TOYOTA lettering (similar to the Hilux GR-S and Land Cruiser GR-S) to create a signature look.

Another nostalgic touch is the bespoke Land Cruiser badge reminiscent of the iconic 40-series, which the celebration model wears proudly on its side doors. The rest of the package focuses on equipping the model with features which not only play the visual part, but deliver when the going gets tough. Here, the heavy-duty front steel bumper, integrated winch and towbar equip the LC 70th anniversary model with the tools required for the job.